Published on 9/05/2018
IF YOU ARE RESPONSIBLE for any mailing lists, you will have had the acronym GDPR (General Data Protection Regulation) thrust at you from every quarter over the last few months, escalating to epidemic levels in the last few weeks and days.
You may have nothing to do with administering databases but if you have been subscribed to any mailing lists you will, no doubt, have been deluged with messages recently asking you to update your preferences/confirm you wish to receive emails.
For businesses, there are dire warnings that if you do not comply with the new regulations, then you could be fined up to 20 Million Euros or 4% of global annual turnover, whichever is higher. Well, we can safely say we would not be charged more than 20 Million Euros. Phew!
It all seems very tedious but who wants their inbox filled up with emails from companies they don’t even recognise or businesses they made one purchase from years ago. Who has time to scroll through umpteen messages.
The law is changing on 25 May and now you have to actively opt in to a mailing list. Companies cannot presume your consent with pre-ticked boxes.
We have never presumed consent and we have never shared your details with other businesses. We believe everyone on our list has chosen to be so and we always clearly advise that you can unsubscribe at any time.
We certainly don’t want to bother you if you are no longer interested. But then again, if you like to know what’s happening at Tolquhon Gallery and you like to receive invitations to exhibition openings, we don’t want to let you down.
So please, if you are on our emailing list, and we have sent you an email recently, do confirm your subscription. If you no longer wish to hear from us, then unsubscribe.
If you are not already on our list and would like to join our emailing list, we’d love to have you.
We hope to hear no more of GDPR once 25 May is past. Sadly, it will take rather more time before Brexit recedes from daily life.